• Jonathan Brimer

make a DIFFerence

Updated: Oct 20, 2020

Founded in 2014 by competitors-turned-business partners, the creators of DIFF know what it’s like to hustle. All three co-founders – Zach Gordan, 27, Chad Jernigan, 31, Chad Dime, 29, – were working at music festivals in the lucrative eyewear industry as competitors.  But as they realized their innovative potential was better spent collaborating, the three teamed up to create DIFF and sought to create “handcrafted, designer-quality shades at a fair price” – while making a difference in the world. They put it simply: “We promise to never compromise the quality of our products and to always prioritize humanitarian need over monetary greed."

Indeed, since 2015, DIFF has donated over 1,500,000 pairs of reading glasses to individuals in need around the world -- that's only the beginning of it. Socially conscious and charitable at heart, the DIFF Eyewear family strives for the perfect pair - handcrafted with designer quality materials and delivered to you with love.

Celebrity collabs are a big part of DIFF's strategy. Collabs have included H.E.R., Casey Holmes, Hannah Godwin, Katelyn Brown, Jessie James Decker, Eric Decker, Chelsea Houska, Cole Deboer, Khloe Kardashian, Kylie Jenner, Demi Lovato to name a few.

Perfect for: Guys and gals looking for good quality, fashion-forward at a reasonable price

Added bonus: Every purchase doubles as a charitable donation

Price point: $75 and up

Collection: Includes sunglasses and fashionable blue light lenses

Favorite/Most Popular Styles:


Jaxson Blue Light

Cruz Aviator


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