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Growing our family

ONE VIEW

at a time!

select shades LLC 2019 | United States

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance, and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish, and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.