When we founded Select Shades Sunglass Outlet, we weren’t just launching another sunglasses store — we were creating an alternative to the pushy sales floors and cookie-cutter retail layouts of the big chains.
We wanted a local feel at every location, with stylish eyewear curated for the community it serves, a comfortable shopping experience, and trained team members ready to help without hovering.
Jonathan, with 12 years in hospitality at Marriott, and Jason, a seasoned business leader, joined forces in 2015 to open our first Select Shades store.
Early locations in Atlanta’s Inman Park, The Battery Atlanta, Leeds, AL, and Gainesville, FL gave us valuable lessons about markets, customers, and retail dynamics. While those stores have since closed, the wisdom gained has fueled every decision we’ve made since.
Today, we’re proud to have six Select Shades Sunglass Outlet locations across the country — each chosen for its unique connection to the community and travelers alike:
From Lake George to Charleston, Texas to Tennessee, and Georgia in between, our mission is clear:
August 27, 2025
Retail is in a tough spot. From labor cuts to declining standards, the in-person shopping experience is under pressure. At Select Shades, we see firsthand how critical it is to maintain quality and consistency, even in the face of challenges. Here’s why the in-store experience matters more than ever.
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August 26, 2025
Discover why Select Shades offers the best of both worlds in sunglasses shopping. From expert in-store service and a huge variety of brands to an online shop featuring real-time best sellers, we make finding your perfect shades intuitive, stylish, and stress-free.
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August 20, 2025
Discover how Costa’s sustainable sunglasses combine style, performance, and purpose. From the Untangled Collection made with recycled fishing nets to innovative bio-resin frames, Costa is leading the way in eco-friendly eyewear. At Select Shades, we’re proud to bring you sunglasses that protect your eyes and the planet. Shop sustainably and find your perfect fit today.
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