The Evolution of a Store: The Select Shades Sunglass Outlet Story

From Our First Frames to Today’s View

When we founded Select Shades Sunglass Outlet, we weren’t just launching another sunglasses store — we were creating an alternative to the pushy sales floors and cookie-cutter retail layouts of the big chains.

We wanted a local feel at every location, with stylish eyewear curated for the community it serves, a comfortable shopping experience, and trained team members ready to help without hovering.

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The Early Days

Jonathan, with 12 years in hospitality at Marriott, and Jason, a seasoned business leader, joined forces in 2015 to open our first Select Shades store.

Early locations in Atlanta’s Inman Park, The Battery Atlanta, Leeds, AL, and Gainesville, FL gave us valuable lessons about markets, customers, and retail dynamics. While those stores have since closed, the wisdom gained has fueled every decision we’ve made since.

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Where We Are Now

Today, we’re proud to have six Select Shades Sunglass Outlet locations across the country — each chosen for its unique connection to the community and travelers alike:

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Lake George, NY — Sunglasses Near Six Flags & Adirondack Adventures

Located minutes from Six Flags Great Escape and the scenic Adirondacks, our Lake George store is a summer hotspot for amusement park fans, lake-goers, and road trippers looking for polarized shades to handle the bright mountain sun.

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Allen, TX — Sunglasses at Allen Premium Outlets

In the heart of Allen Premium Outlets, this store draws shoppers from all over the Dallas–Fort Worth metroplex. Perfect for finding your next pair after a day of outlet shopping or before heading to local sports and entertainment events.

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Fort Worth, TX — Sunglasses Near Texas Motor Speedway

Just minutes from Texas Motor Speedway, our Fort Worth location is the go-to spot for race fans, travelers on I-35W, and locals looking for high-performance sunglasses for those sunny Texas days.

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Nashville, TN — Sunglasses Near Antioch & Music City

Serving Antioch, downtown Nashville, and surrounding neighborhoods, this store caters to music lovers, travelers, and locals alike. Whether you’re catching a concert, exploring Broadway, or heading to nearby lakes, we’ve got the perfect pair.

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Commerce, GA — Sunglasses at Tanger Outlets

Conveniently located in Tanger Outlets Commerce, this store is a favorite stop for travelers on I-85 between Atlanta and Greenville. A perfect place to grab sunglasses before a Lake Hartwell trip or a day exploring Georgia’s wine country.

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North Charleston, SC — Sunglasses Near Charleston International Airport

Just 5 minutes from Charleston International Airport (CHS), our North Charleston store is ideal for travelers, beach-goers, and anyone exploring historic downtown Charleston. Located in Tanger Outlets Charleston, we’re an easy stop whether you’re landing, departing, or shopping nearby.

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What Makes Select Shades Different

• Local Design Cues: Each store reflects its region in layout, décor, and vibe.
• Peaceful Browsing: Clean, comfortable spaces without high-pressure sales.
• Year-Round Promotions: Our Buy More, Save More deals never “expire” — they’re always available.
• Helpful, Not Pushy: Trained staff ready to guide you to the right fit and style.

Our Promise

From Lake George to Charleston, Texas to Tennessee, and Georgia in between, our mission is clear:

• Offer quality sunglasses from trusted brands
• Deliver exceptional, personal service
• Make eyewear shopping enjoyable for travelers and locals alike

Find Your Nearest Select Shades Sunglass Outlet

• Lake George, NY – near Six Flags Great Escape
• Allen, TX – Allen Premium Outlets
• Fort Worth, TX – near Texas Motor Speedway
• Nashville, TN – near Antioch
• Commerce, GA – Tanger Outlets
• North Charleston, SC – near CHS Airport